How pre-production informed my production

The pre-production stage which included research into existing posters and research into the audience and distribution of posters to them has helped me to gain more ideas for my production task. I have learnt the different codes and conventions of the genre of the film my posters are advertising which is very helpful as to what to include in my production pieces. For example the font and the white colour of the title is present in many science fiction posters that exist in real world. I think that I could use this because it brings up associations to other films making the film comparable to successful movies. Through the development of my own posters in the pre-production I kept improving and learning how to make the poster better. This can be seen in the production of the first poster and the different stages and ideas that it went through starting with a danger sign and ending up with an edited graphical spaceship on the explosion background. The pre-production has also taught me to make sure that everything is appealing to the target audience. If it doesn’t the poster is not successful because it will not be able to encourage people to go and see the movie. For that reason in my production I am going to use the ideas developed through my second poster because it appeals more to the target audience than the first one. It also looks more professional and in my pre-production I am going to try and make the poster look professional because it would suggest that the film that is advertised is professional, good and worth watching. This would promote the film well and will encourage viewers to watch it. Like in the pre-production, throughout the production stage I will have to think about Blumler and Katz “Uses and Gratifications” and Richard Dyer’s “Utopian Solutions” to check what audience want, need and how they can be targeted. This would provide the basis for a successful product as it would appeal to the target audience.